Apply for an advertising license

Article 3, Law on Advertising No. 16/2012/QH13, states:

Government policy on advertising activities

  • Ensure the organization’s and individuals’ legal rights and interests when they engage in advertising.
  • Create conditions so that organizations and individuals can create various forms of advertising and raise the standard of advertising.
  • To encourage businesses and individuals to do research, use current technology and science in designing and producing advertising goods, and make effective advertising investments.
  • Encouraging and enabling human resource development for the advertising industry; prioritized making training and professional development investments a top priority for cadres and government employees in charge of state administration of advertising operations.
  • Expand global collaboration on advertising activities.

 Conditions for executing the advertisement

  • Have a Certificate of Business Registration and corresponding business lines.
  • There must be documents demonstrating that the goods, services, and products satisfy all standards and legal requirements.
  • Property that is required by law to have a certificate of ownership/certificate of right to use the property requires a certificate of ownership of the property/certificate of right to use the property.

Cases in which an advertising license is necessary for the creation of ads

  • Before advertising, products and services must apply for a license, which includes:
  • Insecticidal and germicidal chemicals are used in household and medical fields.
  • Restorative: Dietary Supplement.
  • Vaccines, biological products.
  • Cosmetics directly affect human health.
  • Promote medical exams and treatment services.

Procedures for obtaining a permit to advertise

Step 1: Prepare documents.

Records included:

  • Document Request for Advertisement Content Validation
  • Certificate of Business Registration (for Representative Offices, a license to establish the Representative Office of the foreign enterprise is required).
  • Advertising content

Note: Documents in English or other foreign languages must be translated into Vietnamese and submitted with the original document in English or another foreign language.

  • If required by law, samples of product labels or product labels are approved by a competent health agency.
  • Contracts or documentation demonstrating the origin of suppliers, resources, and product-creation procedures if the mark demonstrates the origin, process, and technology of product manufacture.
  • There must be a written agreement between the advertiser and the product line providing advertising services, in case a company providing advertising services requests a license to advertise under its name.

Note: In addition, additional documentation may be necessary depending on the field; When using the service of KM Union, you will be instructed in further detail.

 Step 2: Submit

  • Submit to the Department of Culture – Information, Ministry of Culture – Information.
  • The application is received and reviewed by the previous two responsible agencies; If the dossier is legitimate, it must be accepted and entered into the book; if it is insufficient, it must be returned to the company together with the additional papers that the dossier requires. The extra time for supplementing the dossier is 90 days from the date of receiving the written notification. If the additional time limit expires without the company replenishing it, the application for an advertising license will be canceled.
  • The Ministry of Culture – Information and the Department of Culture – Information is responsible for considering and handling the license, responding in writing, and fully outlining the cause, all within ten days of the date of receipt of a valid application.

Step 3: Get results.

After being authorized for an advertising license, the company can obtain it directly at the location where the license was applied.

 The duration of the advertising license

The length of the advertising license will vary based on the items and the particular situations in which the firm advertises.

For instance, a cosmetic advertising license will expire when:

  • Receipt for a cosmetic product announcement that has expired.
  • Cosmetics are taken off the market, recalled, or have their identification numbers removed from announcement cards.
  • Information changes have an impact on the product’s safety and quality.

For each type of product (goods and services), it is necessary to comply with different procedures for applying for an advertising license in terms of dossiers and granting agencies. Please, contact KM UNION for particular assistance regarding your situation.

At the KM UNION Law Firm, You will have the benefit of Applying for an advertising license

  • KM UNION provides comprehensive counsel and personalized solutions for customers’ specific needs.
  • The time takes to apply for a license is drastically reduced because of quick, efficient, and uniform procedures.
  • KM UNION evaluates the paperwork, and market/TVD/advertising material, and recommends you complete it following the rules before the competent authority’s inspection.
  • KM UNION always quotes a package and does not make any exceptions.
  • KM UNION has a team of legal specialists who provide passionate help 24/7 through Hotline/Zalo/Email and work directly with you, sparing you time and resources so you can focus on business.
  • Free consultation support issues that arise during the operation of the customer.

Hotline/Zalo: 0932124427 

Email: [email protected]

Application for an Advertising License at KM UNION Law Firm.

  1. Professional registration services for advertising are offered by KM UNION, which has a staff of knowledgeable legal specialists and lawyers.
  2. The following are the steps to complete the task:
  • Accept and research consumer requests for advertising licenses;
  • Advise and quote customers over the phone so that they can choose services;
  • Sign the contract and request the customer to supply documents;
  • Evaluates the paperwork, and market/TVD/advertising material
  • Compiling the registration documents;
  • Give the client instructions about how to sign, seal, create documents, and finish the facility;
  • Submit a complete set of documentation to the appropriate state agency;
  • Monitor and explain on behalf of the client to the appropriate state agency, and keep the Client current on the application’s progress;
  • Receive results and promptly deliver them to clients;
  • Free consultation supports issues that arise during the operation of the customer.
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